Nomura offers customers token subscription service for a luxury Italian restaurant

Major Japanese financial firm Nomura announced on Friday a new blockchain token service to buy and trade food dishes at an upmarket Italian restaurant.

Japan’s largest financial brokerage, Nomura Holdings Inc., has launched a subscription service offering customers the opportunity to purchase and trade food dishes at a high-end Italian food delivery service.

The blockchain-based security tokens represent four luxury food parcels from Japanese chef Masayuki Okuda. Owner of two established restaurants in the capital, Tokyo, Okuda is known for his idiosyncratic cooking style, often presenting his clients with niche delicacies, including olive-fed beef and zusayama chicory.

Annual subscriptions to the Italian restaurant cost 60,000 Japanese yen, which is equivalent to $546, in addition to an up-front membership payment of 3,000 yen ($27.30). According to the service’s website, dishes available for customers on the delivery menu include pumpkin ravioli, corn and chicken tortellini, and asparagus pizza, among others.

It was also noted that token owners will be granted the opportunity to trade their acquired food assets starting next year.

Last year, Nomura organized a pilot project that sold crypto tokens in exchange for a real-life experience. Local residents who purchased a token could participate in the making of soups from asparagus plants grown by the firm’s subsidiary, Nomura Farm Hokkaido Co.

Nomura has outlined plans to branch out into other sectors in the coming years, building initiatives to support agricultural and fishery products of local businesses, alongside contributing to the growing application of digital assets in the real world.

Related: Japanese financial regulator considers imposing stricter crypto rules

The Japanese government has recently been pushing forward with legislation and regulation to support the adoption of digital assets. As of now, the space remains nascent, but if collaborations such as that of Coinbase and Mitsubishi UFJ Financial Group suggest anything, it’s that demand is fast rising across the country.

Back in the early summer of 2010, computer programmer Laszlo Hanyecz completed the first reported commercial purchase with a newly minted currency, Bitcoin (BTC). Hanyecz paid 10,000 BTC for two Papa John’s pizzas, valued at a modest $41 at the time, but a stratospheric $480 million today.

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